Jeff Pfitzer is a Regional Manager for USA Mortgage, a social coach, and the host of the Lab Coat Agents podcast. Jeff's focus in the mortgage industry has always been around creating a competitive advantage for his business through differentiating marketing tactics by focusing on delivering high level content and value to their Realtor partners. Jeff is going to teach you how to use video to establish valuable relationships and generate leads like a pro – because when your people skills scale on social, your business can scale.